Wiggly Wigglers: Gardening through Social Media
A small gardening business in the UK has managed to turn around their business into one of the most successful small businesses in the country by selling warm composts online. Wiggly Wigglers promote themselves through word of mouth, podcasting, blogging and their Facebook group, as well as their company Web site. I learned about the amazing rise of Wiggly Wigglers at the recent BlogHer business conference, when the company’s spokesperson and co-founder Heather Gorringe got up on stage and expla
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